In June 2016, House Republican leadership led by Speaker Paul Ryan introduced “A Better Way,” the tax reform blueprint. One of the blueprint’s core tenets was the Border Adjustment Tax (BAT). Americans for Affordable Products (AAP) coalition was formed and served as the main voice of opposition to the BAT. A year after the BAT was introduced, our campaign claimed victory as the BAT’s most adamant sponsors declared it dead.

When the Grocery Manufacturers Association faced a state law that threatened the entire industry: mandatory labelling of genetically modified products, PLUS stepped in to launch a national awareness campaign to show consumers and lawmakers the disastrous consequences such a law would have. Our work resulted in President Obama signing a bill into law that preempted the state law and was a finalist for PRWeek’s “Best in Public Affairs.”

When the Corn Refiners Association decided it was time to update their brand to better position them to achieve their strategic goals, PLUS’ team managed the entire effort: creating a new logo, website, office materials and much more.

When the hotel industry began falling victim to overarching regulations aimed at curbing sexual harassment in hotels, PLUS worked with AHLA to develop a plan to enhance their position on the issue and protect housekeepers without enacting regulations that would put many hoteliers out of business.

As short-term-rental properties such as Airbnb skirted tax laws that hotels are held accountable to and began destroying neighborhoods by spiking rent prices, PLUS launched successful campaigns in major cities across the country to show local leaders the urgency in properly regulating short-term-rentals.

PLUS helped the National Sikh Campaign launch a comprehensive awareness campaign to educate Americans about their Sikh neighbors and clear misguided biases. Our work was awarded with PRWeek’s “Best for a Cause” award, one of the highest honors in the industry.

Navigating the federal Harmonized Tariff Schedule can feel like trying to learn a new language, especially for smaller businesses. To attract business contacts who would be interesting in saving time and money, PLUS was retained for a full rebrand to situate GFTZ as the established leader in the regional business-to-business space.

PLUS Communications worked with the Campaign for Sustainable Rx Pricing (CSRxP) — a broad-based coalition of physicians, nurses, hospitals, consumers, health plans, PBMs, pharmacists, and businesses — to counteract this industry’s powerful influence in Washington, keep the national drug pricing conversation focused on holding brand name drug companies accountable and advance bipartisan solutions to lower prescription drug prices.

TAMKO has been based in Joplin, MO for more than 70 years, and when the company set out to educate the community about TAMKO’s important contributions, they called on PLUS to lead the effort. For two years, we developed a series of personal and emotional advertisements that captured the essence of a family owned business that has grown into the largest independent roofing and building products business in the United States.

One of FWD.us’ core missions has been to overhaul the United State’s outdated immigration system. For the past several years, PLUS has led FWD.us’ fight for comprehensive immigration reform, managing more than 20 state campaigns and being named a finalist for PRWeek’s “Best for a Cause” award.

When FWD.us set out to reform Louisiana’s criminal justice system, which was previously referred to as the “prison capital of the world,” PLUS helped launch a surround sound public affairs campaign that resulted in the governor signing of 10 reform bills. Our work with FWD.us was awarded PRWeek’s “Public Affairs Campaign of the Year.”

COVID-19 posed a serious risk to nursing home residents. To secure necessary funding and resources to help long term care facilities combat the pandemic, AHCA/NCAL and PLUS employed an "all-of-the-above" communications strategy.

In an attempt to battle the meth crisis, many states across the country tried to enact laws that focused on punishing honest consumers rather than criminals. These laws would severely limit consumer’s ability to access cold and allergy medicines they rely on. Over the last seven years, PLUS has successfully defeated dozens of restrictive laws and passed many favorable alternatives.

The hotel industry has long recognized the critical role it plays in ending the scourge of trafficking, including by providing their employees with training to identify and report instances of human trafficking. Yet, despite this long-standing commitment, there was little public awareness about the industry’s leadership and work to train their employees in trafficking prevention.

When deep-pocketed investors in the casino industry planned to pour $35 million into a campaign to pass a New Jersey ballot question to expand casino gaming, PLUS Communications launched a comprehensive grassroots, advertising and awareness effort to defeat the measure. Our efforts led to New Jersey voters rejecting the ballot measure by the largest margin in New Jersey history.

The pandemic presented an unimaginable challenge to U.S. small businesses. The Connected Commerce Council (3C) and PLUS developed a COVID-19 response strategy to help small businesses stay afloat by providing resources and opportunities for support and connection.

When Charter Communications sought to merge with Time Warner Cable and acquire Bright House Networks, they faced an uphill regulatory battle. PLUS helped seal regulatory approval for the merger and acquisition by showcasing the world of benefits the deal would bring to consumers. As a result of our work, PLUS was a finalist for PRWeek’s “Best in Public Affairs” award.

With the negotiations for the 2021 CBA beginning to take place, Lisa Marie Riggins, the wife of NFL Hall of Famer John Riggins, approached PLUS with an idea: create a nonprofit organization to launch a national awareness program on the plight pre-93 retirees face to ensure their needs are addressed in the 2021 CBA.

For years, America’s biofuels industry has battled the monolithic oil industry’s attempts to block consumers from accessing environmentally friendly, homegrown biofuels. PLUS has reframed the narrative around ethanol and continues to shape policies that drive innovation and growth of biofuels.