PLUS pioneered applying the campaign-style approach to the policy and corporate arenas. The firm was founded by top political strategists, so every strategy, every tactic, every engagement is measured by the one constant on every campaign trail: you either win or lose. Period.

Today, the 200 PLUS public affairs professionals include former government officials, corporate communications executives, association leaders, non-profit professionals and news media veterans. This combined expertise leverages world-class strategic communications, polling, marketing research, corporate intelligence, and media insights to guide the firm’s approach. We don’t guess. We use data to win.

Reaching Every Audience

Our focus on winning means PLUS understands how to reach every audience for clients, whomever they are and wherever they are – from elected officials to voters to employees. We identify what matters most to campaign targets, then inspire them to action.

Firm Overview

PLUS is led by industry veterans Dave DenHerder, Danny Diaz, Jon Downs, Rob Jesmer, and Terry Nelson. Along with 15 other partners, the firm’s leadership has unrivaled political campaign and communications experience.

PLUS was established as a communications consulting firm specializing in public affairs, corporate reputation, and crisis communications. Today, we lead bipartisan, multi-faceted campaigns, combining tailored solutions for grassroots advocacy, advertising, digital engagement, and media relations.

Clients range from multi-national corporations and trade associations to local non-profits.

PLUS is headquartered outside Washington, D.C. in Arlington, VA, with regional offices located in Richmond, VA and Austin, TX.


Industry peers have recognized PLUS campaigns with prestigious awards, including:

PLUS worked pro-bono with the Ukrainian PR Army to mobilize support during the early days of the Russian invasion in Ukraine. The campaign was also nominated for PRWeek’s award for Campaign of the Year.

PLUS worked with the Campaign for Sustainable Rx Pricing (CSRxP) to lower prescription drug prices for American patients and taxpayers.

PLUS worked with the American Hotel & Lodging Association (AHLA) to fight human trafficking.

PLUS worked with to tell the inspirational story of a young, undocumented immigrant seeking permanent citizenship through Deferred Action for Childhood Arrivals (DACA).

PLUS worked with the Corn Refiners Association to design a brand that reflected a renewed and redefined mission.

PLUS worked with the National Sikh Campaign to clear misconceptions about the Sikh religion. The campaign was called “We Are Sikhs.”

PLUS worked with to use facts and real-life stories to help drive support for comprehensive criminal justice reform that was passed in Louisiana.

PLUS worked with the Grocery Manufacturers Association to develop a diverse coalition to build bipartisan support in Congress that helped pass a national food labeling standard for foods made with genetically modified organisms (GMOs).

PLUS worked with Charter Communications to pave the way for its merger with Time Warner Cable and Bright House Networks with a storytelling campaign that positioned the company as an industry leader for lawmakers and future customers.