When Russia invaded Ukraine, daily life for Ukrainians traumatically changed over night. To provide information and voices to U.S. media on the latest developments from eyewitnesses on the ground across Ukraine, Ukrainian PR Army and PLUS elevated voices around the war and crisis in the country by consistently driving call to action among elected officials and government agencies for military and humanitarian aid.

COVID-19 posed a serious risk to nursing home residents. To secure necessary funding and resources to help long term care facilities combat the pandemic, AHCA/NCAL and PLUS employed an "all-of-the-above" communications strategy.

Navigating the federal Harmonized Tariff Schedule can feel like trying to learn a new language, especially for smaller businesses. To attract business contacts who would be interesting in saving time and money, PLUS was retained for a full rebrand to situate GFTZ as the established leader in the regional business-to-business space.

The pandemic presented an unimaginable challenge to U.S. small businesses. The Connected Commerce Council (3C) and PLUS developed a COVID-19 response strategy to help small businesses stay afloat by providing resources and opportunities for support and connection.

With the negotiations for the 2021 CBA beginning to take place, Lisa Marie Riggins, the wife of NFL Hall of Famer John Riggins, approached PLUS with an idea: create a nonprofit organization to launch a national awareness program on the plight pre-93 retirees face to ensure their needs are addressed in the 2021 CBA.

In June 2016, House Republican leadership led by Speaker Paul Ryan introduced “A Better Way,” the tax reform blueprint. One of the blueprint’s core tenets was the Border Adjustment Tax (BAT). Americans for Affordable Products (AAP) coalition was formed and served as the main voice of opposition to the BAT. A year after the BAT was introduced, our campaign claimed victory as the BAT’s most adamant sponsors declared it dead.

The hotel industry has long recognized the critical role it plays in ending the scourge of trafficking, including by providing their employees with training to identify and report instances of human trafficking. Yet, despite this long-standing commitment, there was little public awareness about the industry’s leadership and work to train their employees in trafficking prevention.

PLUS Communications worked with the Campaign for Sustainable Rx Pricing (CSRxP) — a broad-based coalition of physicians, nurses, hospitals, consumers, health plans, PBMs, pharmacists, and businesses — to counteract this industry’s powerful influence in Washington, keep the national drug pricing conversation focused on holding brand name drug companies accountable and advance bipartisan solutions to lower prescription drug prices.

As short-term-rental properties such as Airbnb skirted tax laws that hotels are held accountable to and began destroying neighborhoods by spiking rent prices, PLUS launched successful campaigns in major cities across the country to show local leaders the urgency in properly regulating short-term-rentals.

PLUS helped the National Sikh Campaign launch a comprehensive awareness campaign to educate Americans about their Sikh neighbors and clear misguided biases. Our work was awarded with PRWeek’s “Best for a Cause” award, one of the highest honors in the industry.

When FWD.us set out to reform Louisiana’s criminal justice system, which was previously referred to as the “prison capital of the world,” PLUS helped launch a surround sound public affairs campaign that resulted in the governor signing of 10 reform bills. Our work with FWD.us was awarded PRWeek’s “Public Affairs Campaign of the Year.”

When Charter Communications sought to merge with Time Warner Cable and acquire Bright House Networks, they faced an uphill regulatory battle. PLUS helped seal regulatory approval for the merger and acquisition by showcasing the world of benefits the deal would bring to consumers. As a result of our work, PLUS was a finalist for PRWeek’s “Best in Public Affairs” award.

For years, America’s biofuels industry has battled the monolithic oil industry’s attempts to block consumers from accessing environmentally friendly, homegrown biofuels. PLUS has reframed the narrative around ethanol and continues to shape policies that drive innovation and growth of biofuels.

When the Corn Refiners Association decided it was time to update their brand to better position them to achieve their strategic goals, PLUS’ team managed the entire effort: creating a new logo, website, office materials and much more.

When the hotel industry began falling victim to overarching regulations aimed at curbing sexual harassment in hotels, PLUS worked with AHLA to develop a plan to enhance their position on the issue and protect housekeepers without enacting regulations that would put many hoteliers out of business.