In June 2019, working hand in hand with PLUS, AHLA announced the No Room for Trafficking campaign, a national campaign to unite the industry around a single, comprehensive approach to fight human trafficking with the goal of training 100 percent of employees in trafficking prevention. The campaign has been covered in media outlets across the country and has been praised by leading government and law enforcement officials, including Governors Kim Reynolds and Brian Kemp as well as the Department of Homeland Security, as well as world-renowned leaders in trafficking prevention including ECPAT-USA and Polaris.
To mark Trafficking Awareness Month in January 2019, AHLA joined with the National Football League (NFL) Foundation, the Super Bowl Host committee, law enforcement and elected officials to launch a targeted effort in Miami to combat trafficking ahead of Super Bowl LIV. As a result of the unified efforts, strategic partnerships with law enforcement and public awareness campaign, the Miami Herald reported that 47 traffickers were arrested and 22 survivors were saved during Super Bowl weekend in Miami.
PLUS also produced a public service announcement (PSA) to promote the campaign and AHLA’s efforts, which has been used as part of a digital and television advertising campaign and at regional training events.
The No Room for Trafficking Campaign won a SABRE Award for Non-Corporate, Best in Associations and was nominated for three PRWeek Purpose Awards, including Best Collaboration, Best Integration into Culture and Best Public Awareness, and received an honorable mention for Best Integration into Culture. It was also nominated as a finalist for PRWeek’s 2021 Awards for Best in Public Affairs, and Best in Corporate Social Responsibility.