This week, the team at PLUS Communications was humbled to take home a SABRE Award for Non-Corporate, Best in Associations for our work with the American Hotel & Lodging Association (AHLA) to end human trafficking.
Human trafficking is a $150 billion industry and among the fastest growing crimes in the world. It’s estimated that trafficking impacts more than 40 million people across the globe.
Determined to be a part of the solution to help eradicate trafficking, in June 2019, AHLA, announced the No Room for Trafficking campaign, a national campaign to unite the industry around a single, comprehensive approach to fight human trafficking with the goal of training 100 percent of employees in trafficking prevention.
Working hand in hand through the campaign with PLUS, AHLA met its goal was to make a real difference by serving as a unifying voice, bringing the industry together around one united approach to combat human trafficking.
The hotel industry wanted to send a loud and clear message: in hotels, there is no room for human trafficking.
Since its inception, No Room for Trafficking has helped train hotel employees on the vital role they can play in disrupting these crimes and helping victims while at the same time building collaborative partnerships with law enforcement and elected officials.
The campaign has been covered in media outlets across the country and has been praised by leading government and law enforcement officials, including Iowa Governor Kim Reynolds, U.S. Senator Joni Ernst, Georgia Governor Brian Kemp, Chicago Mayor Lori Lightfoot and the U.S. Department of Homeland Security, as well as world-renowned leaders in trafficking prevention including ECPAT-USA and Polaris.
In January 2020, to mark Trafficking Awareness Month, AHLA joined with the National Football League (NFL) Foundation, the Super Bowl Host committee, law enforcement and elected officials to launch a targeted effort in Miami to combat trafficking ahead of Super Bowl LIV. As a result of the unified efforts, strategic partnerships with law enforcement and a coordinated public awareness campaign, the Miami Herald reported that 47 traffickers were arrested, and 22 survivors were saved during Super Bowl weekend in Miami.
While there is no finish line in the fight to end human trafficking, we are proud of our work to support our client, AHLA, as they make critical strides to combat human trafficking.
In addition to receiving a SABRE Award, No Room for Trafficking was nominated for three PRWeek Purpose Awards, including Best Collaboration, Best Integration into Culture and Best Public Awareness, and received an honorable mention for Best Integration into Culture. It was also nominated as a finalist for PRWeek’s 2021 Awards for Best in Public Affairs, and Best in Corporate Social Responsibility.