Fusion: Multi-Screen Media Placement

PLUS offers data-driven media and digital placement through Fusion, a new buying agency led by partners Chris Georgia and Stephen Szostak.

Media plans are developed for every screen, every medium and every target your paid media campaign needs to reach. We use sophisticated data analytics tools to optimize our buying strategies and ensure your campaign is realizing efficiencies and cost savings. And Fusion’s holistic buying approach ensures that linear TV works seamlessly with connected TV and other digital platforms. Learn more about buying our services at: https://fusion3001.com/.

Campaign Efficiencies

Cost-saving opportunities are out there. We help you find them.

Linear Placement

• Smart cable, broadcast, and radio buying.

Digital Placement

• Digital advertising with a premium placed on quality of every view.

Audience Optimization

• An in-depth analysis of target audiences and media consumption habits to ensure campaigns hit the most people at the most efficient cost.

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Related Case Studies:

PLUS is proud to have been the media consultant to Ohioans Against the Deceptive Rx Ballot Issue, a coalition of over 80 statewide groups in Ohio organized by the Pharmaceutical Research and Manufacturers of America (PhRMA) to defeat Issue Two.

COVID-19 posed a serious risk to nursing home residents. To secure necessary funding and resources to help long term care facilities combat the pandemic, AHCA/NCAL and PLUS employed an "all-of-the-above" communications strategy.