Social and owned media platforms give you maximum control over messaging, how it’s delivered to your target audiences and your ability to shape the conversation in real time. PLUS develops integrated social and owned media strategies grounded in research and strategic planning, not just posting.

PLUS has extensive experience developing owned digital properties, dedicated campaign websites and managing social media platforms. Our teams develop authentic brand voice through real-time community management, active audience engagement and relationship building that extends reach organically. Content on these platforms can include explainer videos and other video products, advocacy content, blog posts, announcements, interviews, photographs, original reporting, academic research and advertising.

PLUS digital teams integrate seamlessly with owned media strategies, amplifying content through paid advertising, organic social media content, toolkits, leave-behinds and more.

Brand Newsrooms

PLUS writers and editors create a consistent drumbeat of original content for distribution across owned media and social channels. Content development follows a robust editorial calendar aligned with key announcements and moments critical to advancing your policy priorities. Our cross-channel approach ensures your newsroom content reaches audiences wherever they’re most engaged.

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Related Case Studies:

Navigating the federal Harmonized Tariff Schedule can feel like trying to learn a new language, especially for smaller businesses. To attract business contacts who would be interesting in saving time and money, PLUS was retained for a full rebrand to situate GFTZ as the established leader in the regional business-to-business space.

PLUS collaborated with Delta’s Government Affairs team to design a memorable centennial experience that engaged both in-person attendees and the broader D.C. policy community. The goal was clear: bring this milestone to life in a way that honored Delta’s legacy, engaged key stakeholders, and amplified its brand and story to a wider audience of policymakers, influencers and industry leaders. The celebration marked the airline’s history, while taking off on its next 100-year journey.

With the negotiations for the 2021 CBA beginning to take place, Lisa Marie Riggins, the wife of NFL Hall of Famer John Riggins, approached PLUS with an idea: create a nonprofit organization to launch a national awareness program on the plight pre-93 retirees face to ensure their needs are addressed in the 2021 CBA.