At PLUS, we pride ourselves on our ability to craft clearly defined, data-driven messaging for our clients. Thanks to our deep public affairs and campaign experience, our knowledge of which messages influence an audience are not theoretical – they are informed by the very latest thinking and intelligence from the political and communications worlds.
We also understand that even the most streamlined and creative messaging won’t work if it’s not reaching the right people. That’s why our team begins any campaign by identifying core audiences and customizing our approach to resonate most effectively with each audience.
In order to successfully shape perceptions of an industry and reach targeted audiences, our team specializes in framing complicated issues into easy-to-understand, persuasive narratives. PLUS uses a number of key resources – from internal and external surveys to competitive intelligence – in order to refine core narratives that can be used to support each piece of an integrated campaign.
Backing those efforts is an award-winning collection of writers, producers, designers, media buyers and digital specialists who know how to cut through the noise and reach target audiences with dynamic and memorable storytelling that connects at an emotional level.
See some of our case studies below:
FWD.us Criminal Justice Reform
Content & Social Media
PLUS’ digital content consulting services are second to none. Our strategic, integrated approach to content keeps your messages organized across channels, resulting in resonant, compelling content that draws audiences’ attention and drives action.
Our approach to content strategy begins with organizing your organization’s key messages into a message house, a framework to ensure cross-channel synchronicity. From there, we create an editorial calendar to guide the flow and timeliness of content, including scheduling social content around key dates, influencer activity and third-party engagement opportunities.
We offer the full suite of social media management, from drafting posts to managing handles and monitoring mentions for engagement. In addition to day-to-day posting and social handle maintenance, we also offer more extensive social listening reports to help you stay on top of relevant online conversation.
From eye-catching GIFs to crisp, clear copy, our digital copywriting and creative excite and move your audiences to action. Learn more about PLUS’ award-winning graphic design and branding options here, and see how PLUS’ content management helps move the needle in one of our award-winning case studies.