PLUS uses the power and emotion of advertising to strengthen your reputation and win your policy fights. We know how to inspire, persuade and mobilize your key audiences. Our team of writers, directors, and producers delivers high-impact advertising that works.

PLUS has the creative energy and horsepower to meet any public affairs challenge. We move with speed and precision, deploying data to deliver compelling messaging and respond to changing dynamics. No other public affairs firm does a better job of combining strategy with creative execution.

PLUS has created national advertising campaigns for America’s pharmaceutical researchers, hospitals and health insurance companies. We have helped a Microsoft-led coalition expand access to rural broadband. We have worked with telecommunications companies to educate policymakers about their commitment to innovation. And we won a SABRE Award for a campaign we developed for the nation’s grocery manufacturers and we have helped America’s hotel chains respond to the challenge presented by short-term rentals.

Soundstage: Studio 3003

PLUS’ 1,200-square-foot, state-of-the-art soundstage in our Arlington, VA headquarters is equipped with a three-sided hard wall cyclorama, a makeup and wardrobe greenroom for talent and the same cinema-level lights, cameras, and sound recording capabilities that we use on location for our award-winning ads.

The studio is open 24/7 for clients, allowing maximum flexibility when it comes to scheduling shoots.

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Related Case Studies:

The pandemic presented an unimaginable challenge to U.S. small businesses. The Connected Commerce Council (3C) and PLUS developed a COVID-19 response strategy to help small businesses stay afloat by providing resources and opportunities for support and connection.

With the negotiations for the 2021 CBA beginning to take place, Lisa Marie Riggins, the wife of NFL Hall of Famer John Riggins, approached PLUS with an idea: create a nonprofit organization to launch a national awareness program on the plight pre-93 retirees face to ensure their needs are addressed in the 2021 CBA.

As short-term-rental properties such as Airbnb skirted tax laws that hotels are held accountable to and began destroying neighborhoods by spiking rent prices, PLUS launched successful campaigns in major cities across the country to show local leaders the urgency in properly regulating short-term-rentals.