Everything about your logo and your creative should be an extension of your strategy. We know how to deliver designs that work, to build an army of activists, get legislation passed, or supplement your corporate communications.

Our in-house branding and graphic design cuts through clutter, resonates with your audiences and moves the needle. We take a data-driven approach to our work, building upon your organizational goals to deliver visual products that capture your essence.

Great design isn’t just glitzy graphics: it’s the marriage between strategy and compelling visual storytelling. Other firms will try to “wow” you with catchy creative only to fall short on what really matters – the results of your overall effort.

Our award-winning graphic design has captured audiences’ attention across every medium:

• Eye-catching digital ad creative, optimized for desktop, mobile and tablet devices
• Provocative acquisition ads that mobilize your audiences
• Thumb-stopping motion graphics and GIFs
• Custom social media skins to make your pages stand out
• Engaging, informative infographics
• Stunning annual reports, presentations and print creative to win over your donors and stakeholders

See examples of our graphic design capabilities below:

Branding

Your logo should be an extension of your strategy. Whether you’re starting a new coalition, advocating for a cause or looking to rebrand – we’ve got you covered.

We take a data-driven approach to branding, building upon your organizational goals to deliver a visual identity that captures the essence of your brand.

Our full branding process includes:

• Moodboards
• Logo sketches
• Fully designed logo options
• Digital and print-friendly files
• Branded social skins

See an example of our team’s approach: our award-winning logo for the Corn Refiners Association rebrand:

With attention to detail and a thoughtful, conscientious approach to color and imagery, PLUS delivers attractive logos that translate impeccably across every medium.

Learn more about PLUS’ branding process here and see more branding examples below:

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Related Case Studies:

With the negotiations for the 2021 CBA beginning to take place, Lisa Marie Riggins, the wife of NFL Hall of Famer John Riggins, approached PLUS with an idea: create a nonprofit organization to launch a national awareness program on the plight pre-93 retirees face to ensure their needs are addressed in the 2021 CBA.

The pandemic presented an unimaginable challenge to U.S. small businesses. The Connected Commerce Council (3C) and PLUS developed a COVID-19 response strategy to help small businesses stay afloat by providing resources and opportunities for support and connection.

When the Corn Refiners Association decided it was time to update their brand to better position them to achieve their strategic goals, PLUS’ team managed the entire effort: creating a new logo, website, office materials and much more.