It’s that time of year again – we’re taking a look back at PLUS’ accomplishments “by the numbers” for 2023. Across our various departments of seasoned professionals – in digital, design, public affairs, research, advertising and production – our hardworking team has accomplished tangible goals for our clients and secured numerous, solid wins.
In addition to our newer offices in Richmond, Virginia and Austin, Texas, we were excited to announce the opening of our fourth office in Helena, Montana at the end of last year. We look forward to continuing to expand our service offerings across all offices and departments to set our clients up for success. PLUS has also grown to more than 209 team members, and at the start of this year we were proud to announce 36 promotions across all departments and levels.
Our award-winning public affairs team is attuned to the fast-paced activities surrounding Washington, D.C., state capitals and regulatory bodies – creating and executing dozens of strategic campaigns that meet the dynamic needs of our clients. From shaping public opinion of a particular industry, to tailoring a specific piece of legislation, to synthesizing complicated issues and messages for a wide array of audiences – our team brings decades of collective experience to the table from the political and communications fields. Our deliverables from 2023 were wide-reaching, creating a significant impact for each and every client.
More than 915 press releases
More than 1,100 opinion pieces
More than 760 blog posts
More than 410 interviews
Dozens of legislative victories in Washington, D.C. and statehouses across the country
More than 100 public opinion research projects and approximately 50,000 interviews conducted
Successfully delivered more than 180,000 pieces of direct mail
Our in-house competitive intelligence team worked with clients across the country in a range of industries, keeping them informed and prepared. Whether they’re synthesizing information from public records or conducting in-depth examination of news coverage and online sources – our team builds out the actionable information needed to inform and guide our clients’ efforts.
Nearly 30 backgrounders on individuals, companies and policy issues
About 20 full-length research books
Nearly 100 vetting reports
More than 1,000 media monitoring reports
ADVERTISING & PRODUCTION:
We use dramatic storytelling and high impact advertising to deliver real results for our clients. Along the way, our production team has been recognized for some of the most prestigious awards and accolades in the industry, including Public Affairs TV Ad of the Year, Public Affairs Digital Ad of the Year and a Campaign Excellence Award from the Association of American Political Consultants (AAPC) for Public Affairs Campaign of the Year.
Here are some highlights from 2023:
Executed 20 different shoots in 13 different states
Produced nearly 360 different ads
Generated more than 600 hours of footage – or about 25 days’ worth of raw video content
Covered numerous press conferences and all-day speaking events
Online advertising is another key building block to drive home clients’ specific stories in an impactful way. Using cutting-edge technologies to reach even greater heights, we delivered meaningful results for our clients in 2023 through digital advertising.
More than 80 clients
220 campaigns run
12,000 unique ads trafficked
More than 130 client-facing advertising metrics dashboards created
Our design team creates unique, eye-catching digital ads and graphics that help drive awareness and impact for our clients. Our industry-leading graphic design team has been praised across hundreds of companies for our innovative capabilities. In 2023, we continued to deliver top-of-the-line collateral to achieve our clients’ goals.
More than 520 print pages created
More than 500 PowerPoint slides created
Nearly 230 logo designs developed
Nearly 50 infographics developed
More than 2,700 ad designs created
The sky is the limit when it comes to our in-house website development capabilities. We’re proud to have taken our clients’ digital properties to new heights in 2023 with extensive development, design, and custom functionality.
More than 50 sites built
Nearly 800 pages created
External communication is a critical, daily component of delivering our clients’ messages. Our email and peer-to-peer (P2P) texting campaigns help us create a surround sound effect to drive messages to audiences and increase engagement.
More than 103 million emails sent
Nearly 40 million text messages sent
In 2023, PLUS marked substantial growth internally and externally, adapting to meet the needs of our clients amid shifting political and economic landscapes among states and across the country. With new offices, expanded services and forward-thinking strategies in our arsenal, we look forward to meeting the diverse needs of our clients in what will prove to be an exciting new year. Learn more about the PLUS Communications team here.