PLUS specializes in running bi-partisan public affairs and brand reputation campaigns that leverage a political campaign model. The success of our campaigns is credited to our unmatched network. PLUS oversees a centrally-managed network of veteran political and communications professionals in all 50 states.

We have spent time building an army of bipartisan local communications and political professionals who are an extension of the PLUS team. Our field network is regarded as one of the deepest and most sophisticated in the industry because we value these local relationships and understand the importance of continuing to foster them.

PLUS recognizes that local debates shape national narratives and national narratives impact local debates – whether you are building an issue advocacy campaign or driving brand reputation. By harnessing that experience, we can identify target audiences, educate them about a product or issue, and mobilize supporters to take action.

Our integrated approach to grassroots doesn’t just rely on the on-the-ground engagement; we leverage data and analytics to reach local audiences in an effective, targeted way both online and offline.

Coupled with our on-the-ground engagement, our online advocacy efforts leverage a strategic mix of audience targeting – from match lists to demographics and interests to lookalike modeling.

Through our work at the forefront of the digital space and our partnerships with Google, Facebook and others, we’ve received access to alpha and beta products before any other advertiser in the nation and immediately put them to work.

And we tailor our messages, deploying a cross-channel, platform-specific approach to storytelling. Our goal is to educate and mobilize the right voices, in the right way, at the right time.

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Related Case Studies:

When the Grocery Manufacturers Association faced a state law that threatened the entire industry: mandatory labelling of genetically modified products, PLUS stepped in to launch a national awareness campaign to show consumers and lawmakers the disastrous consequences such a law would have. Our work resulted in President Obama signing a bill into law that preempted the state law and was a finalist for PRWeek’s “Best in Public Affairs.”

When FWD.us set out to reform Louisiana’s criminal justice system, which was previously referred to as the “prison capital of the world,” PLUS helped launch a surround sound public affairs campaign that resulted in the governor signing of 10 reform bills. Our work with FWD.us was awarded PRWeek’s “Public Affairs Campaign of the Year.”

For years, America’s biofuels industry has battled the monolithic oil industry’s attempts to block consumers from accessing environmentally friendly, homegrown biofuels. PLUS has reframed the narrative around ethanol and continues to shape policies that drive innovation and growth of biofuels.