By: Danny Diaz
Election years can be especially challenging for businesses, particularly when politicians seek to make employers the issue on the campaign trail. Heading into 2020, it’s clear that companies will need a strategy to navigate this increasingly divisive political climate in a way that does not alienate their customer base, while attracting and retaining top performers in a high-demand, tight-labor market.
To help guide a path forward, PLUS Communications and GS Strategy Group conducted a new survey, which finds that American customers believe companies must focus on taking care of and developing employees, rather than advancing politically-polarizing issue campaigns.
Our findings indicate that American companies should embrace and promote policies investing in higher wages and better benefits for their employees. Smart companies can fulfill these goals, while boosting their own public perception, by focusing on the men and women within their own workforce. Policies focused on taking care of employees are not only a critical component of a successful business model, but also appeal to a wide swath of customers across the ideological spectrum.
According to our survey, two-thirds also believe that it’s impossible to make everyone happy and that companies should instead focus on running their businesses in a way that appeals to the broadest swath of Americans. To that end, it makes sense that companies promote policies built on embracing our nation’s strong work ethic and expanding the American Dream.