We operate with the mindset of a tech startup, constantly finding new ways to infuse technology into our services and products.

2026

Reed Award — Public Affairs Firm of the Year

2026

Excellence in Campaigning — Most Innovative Product of the Year

PLUS Labs.

The Incubator

In 2025, we launched PLUS Labs as the incubator for our AI innovations. Our team has embedded AI deeply into our workflows, creative process and culture. We have won numerous creative awards for our AI-powered ads.

We deploy a Triple Axis grading system that measures the effectiveness of our copywriting and advertising across three distinct axes:

The Sword

Copywriting Effectiveness

The Brush

Craftsmanship and Execution

The Shield

Core Strategy

We’re also using synthetic audiences to red-team advertising and messaging strategies. Our proprietary Pressure Tester tool uses AI to dial-test scripts against AI personas that are built on voter data. We also have expertise in running 10-member AI persona panels of opinion and policy leaders to hone our communications strategies.

Speak4 & StoryTeller Videos.

Platform & Craft

Speak4 is the engine of our online advocacy work. An award-winning platform, Speak4 helps trade associations and coalitions direct high-quality communications into lawmakers’ offices, including self-recorded videos from advocates who are recruited online.

Our creative team has turned these grassroots videos into high-impact television and digital ads that are unique in the marketplace. Our “StoryTeller” ads won the Reed Award for Best Innovation in Advocacy and Gold Campaign Tech Awards for Pioneering Use of Digital and Product of the Year.

Reed Award — Best Innovation in Advocacy

Gold Campaign Tech — Pioneering Use of Digital

Product of the Year

Experiment. Build. Scale.

HOW WE WORK

01

Experiment →

02

Build →

03

Scale.

Our motto at PLUS Labs is experiment, build and scale. We are challenging every member of our team to adapt AI into their client work to make our business smarter, faster and better. Our team is coding and building customized AI agents to improve our efficiency and free up our professionals to think more strategically for our clients.

The payoff comes two ways… AI helps us do what we already do better and faster, and it lets us do things we simply couldn’t do before.

And we don’t keep it in-house… we’ve advised clients on adopting AI within their own organizations and led hands-on hackathons to help their teams build the same muscle.

Better & Faster

We built a tool that tracks competitors’ ad spend and targeting, work that used to mean hours of manually digging through archives and tallying spend ranges by hand. Now we pull a complete, real-time picture in minutes and feed it straight into our media planning. The same instinct runs through the rest of our work, from compiling media reports to sharpening ad copy, so our people spend their time on strategy instead of grunt work.

Entirely new things

Some of what we do now wasn’t possible a few years ago. We pressure-test messages against AI audiences before they ever reach a live focus group, and we pull off ambitious concept shoots in a single day that once took a full production to stage.

A Winning Culture.

THE CLOSING ARGUMENT

We are at the dawn of an exciting era in communications, advertising and advocacy. AI will transform the public affairs arena, and PLUS Communications is driven to deploy it effectively and ethically. We see AI as being a jetpack for the careers of our team members. We know the best usage of AI is led by smart humans who put some old-fashioned elbow grease into their client work.

Innovation, hard work and teamwork. Those are the values that make PLUS Communications the best public affairs firm in America.

AI Innovators:

Put innovation to work for your issue.

Let’s Build

Innovation, hard work and teamwork — the PLUS way.

Start a conversation

Ready to Work With Us?


Get In Touch