Madeline Peterson is a Managing Director at PLUS Communications and a leading digital advertising strategist specializing in brand reputation and issue advocacy.

Madeline builds and executes digital advertising campaigns that move the needle – whether that means shaping policy conversations on health care, agriculture and energy, managing reputational risk or winning a high-stakes fight in any arena. She’s built for speed, delivering precision-targeted campaigns on tight timelines when the pressure is highest. Her results show up where it counts: votes, policy decisions and measurable lifts in awareness and traffic.

Her work has earned some of the industry’s most prestigious honors, including five Reed Awards in 2026 – among them Video of the Year – a Gold Pollie Award for Digital Issue Advocacy and PRWeek Healthcare recognition for Best in Public Affairs.

Previously, Madeline was a digital strategist at WPA Intelligence and served at the Republican National Committee in the office of Chairwoman McDaniel.

Madeline is a proud graduate of the University of Alabama and is based in New York City.

What you may not know about Madeline

A former rhythmic gymnast, Madeline has trained at the Lake Placid, NY, and Colorado Springs, CO, Olympic Training Centers.

Regardless of the weather, she always prefers iced coffee.