Lara Veit is a Managing Director of Advertising at PLUS Communications, where she spearheads the production process for public affairs campaigns nationwide.

In this role, Lara directs and produces commercial shoots, manages client communication and contributes to creative development. She also provides linguistic support for Spanish-language spots.
Since joining the team, Lara has produced shoots for numerous award-winning ads including ‘Best TV Ad for Public Affairs – Social Policy’ in 2022, and ‘Best Online Video for Public Affairs/Issue Advocacy – Economic Policy’ in 2025.

Lara graduated cum laude from the George Washington University with a B.A. in Political Communication.

A New Yorker by birth and disposition, but a native of the Nutmeg State, Lara currently resides in Austin, TX.

What you may not know about Lara

Lara has traveled to nearly all 50 states, coordinating shoots for high-profile campaigns.
Lara studied at Universitat Pompeu Fabra in Barcelona, mastering her fluency in Spanish – and knowledge of Catalan cuisine.
In high school, Lara was an All-State épée fencer.