Danny Diaz is a founding and managing partner at PLUS Communications. He defines the firm’s winning campaign approach to communications and public affairs.

Danny is a sought-after strategic advisor for Fortune 100 companies, major brands and industry-leading trade associations. With his expertise in media relations, coalition building, grassroots mobilization, advertising, digital engagement and message development, he delivers results for clients facing complex legislative, regulatory and reputational challenges.

Notable client wins include his work with the America First Steel Alliance, which changed the narrative in Washington, D.C. surrounding the partnership between a major American steelmaker and Japan’s largest steelmaker, paving the way for the deal’s approval and strengthening the future of American steelmaking and manufacturing for decades to come. He also led the American Health Care Association (AHCA) to secure $12 billion in critical federal funding and resources during the COVID-19 pandemic.

His work has earned many prestigious awards from PRWeek, SABRE and the Reed Awards in several “best of” categories, including crisis, healthcare, technology, non-profits and associations. Among his award-winning campaigns were his work with the Ukrainian PR Army during the early days of the Russian invasion and a campaign with the American Hotel & Lodging Association (AHLA) to fight human trafficking.

Previously, Danny worked at the highest levels in both national politics and public affairs campaigns. He is a veteran of four presidential campaigns and also directed media strategy for the Republican National Committee (RNC).

What you may not know about Danny
Danny is a native of Washington, D.C. and graduated from George Mason University (GMU). Danny resides in Virginia with his family.