January 7, 2025

As a new Congress and administration are preparing to take office in 2025, new policy priorities and leadership will drive significant change. The first 100 days will be critical in defining these priorities and establishing the legislative agenda for both the executive branch and Congress. Beyond the federal government, changes in state houses will play an equally crucial role in shaping legislative and regulatory actions in the months and years ahead.

Adapting to this evolving landscape requires a proactive approach. As the policy landscape takes shape, organizations need to be prepared to engage effectively during these early, formative stages. At PLUS Communications, we offer a suite of services that organizations should consider to help them navigate the changing political environment, including:

• Background Analysis: Gaining insights into new decision-makers and stakeholders through comprehensive research and analysis reports. Understanding their priorities, voting history, and policy platforms can help shape effective political and communications strategies.

• Communications Support & Media Monitoring: Staying ahead of the narrative requires timely and strategic communications. By tracking media trends and maintaining clear, resonant messaging, organizations can effectively navigate the shifting political landscape.

• Coalition Building: Identifying and aligning with like-minded partners to amplify voices and build momentum around policy priorities. Building strong coalitions early can be instrumental in advancing objectives.

• Creative & Advertising Strategies: Breaking through the noise of a crowded and competitive environment requires compelling, creative content and targeted advertising. Effectively communicating an organization’s issues can help capture attention and drive engagement during this pivotal period.

While 2025 will present fresh opportunities and challenges, the fundamentals of preparation remain the same: staying engaged and being ready to advocate remains critical to advancing objectives. Whether preparing to influence policy decisions, engaging in grassroots mobilization or building coalitions, PLUS offers the expertise to guide organizations through this evolving environment.

For further assistance navigating the upcoming political changes, PLUS Communications offers a suite of services designed to help businesses and organizations succeed. Reach out to us for expert guidance in grassroots mobilization, competitive intelligence, digital engagement, advertising, coalition building, and media relations as you prepare for 2025 and beyond. 

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