PLUS’ in-house media planning and placement services are all-encompassing and second-to-none. Our expertise spans all mediums to produce fully integrated media plans designed around data driven targeting and high-level cost analysis.

While TV and radio are broader media channels, our geographic and audience targeting helps reduce waste and focus on the stations and programs that yield the highest reach at the most efficient cost. We work directly with pollsters, strategists and micro-targeting specialists to identify each target audience, including their traits, behaviors and media habits. We go beyond basic demographics and analyze targets on a consumer level, using a variety of tools from Nielsen and Scarborough to set-top box data based on custom audience matching. This yields an audience based buy that is custom to each client.

Our full TV and radio buying services also include:

  • Rate Negotiation and Placement: Constant contact with stations and cable systems to make sure we are using the lowest possible rates and our schedules are running as ordered
  • Competitive Tracking: Real time spend tracking on competitors, including creative tracking
  • Account Reconciliation: Full reconciliation that ensures spots ran as ordered, every dollar is accounted for and any refunds are promptly returned to the client

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