Owned media platforms give you maximum control over messaging and its delivery to your target audiences.
PLUS has extensive experience in developing owned digital properties and dedicated campaign websites. Content on these platforms can include explainer videos and other video products, advocacy content, blog posts, announcements, interviews, photographs, original reporting, academic research – even advertising.
PLUS digital teams fully integrate into our owned media strategies, amplifying content via paid advertising, organic social media content, toolkits, leave-behinds and more.
PLUS writers and editors create a drumbeat of original content for distribution across owned media. Content development follows a robust editorial calendar to orchestrate the publishing cadence with key announcements and other events that are critical for the advancement of your policy priorities.