Owned media platforms give you maximum control over messaging and its delivery to your target audiences.

PLUS has extensive experience in developing owned digital properties and dedicated campaign websites. Content on these platforms can include explainer videos and other video products, advocacy content, blog posts, announcements, interviews, photographs, original reporting, academic research – even advertising.

PLUS digital teams fully integrate into our owned media strategies, amplifying content via paid advertising, organic social media content, toolkits, leave-behinds and more.

Brand Newsrooms

PLUS writers and editors create a drumbeat of original content for distribution across owned media. Content development follows a robust editorial calendar to orchestrate the publishing cadence with key announcements and other events that are critical for the advancement of your policy priorities.

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Related Case Studies:

Navigating the federal Harmonized Tariff Schedule can feel like trying to learn a new language, especially for smaller businesses. To attract business contacts who would be interesting in saving time and money, PLUS was retained for a full rebrand to situate GFTZ as the established leader in the regional business-to-business space.

With the negotiations for the 2021 CBA beginning to take place, Lisa Marie Riggins, the wife of NFL Hall of Famer John Riggins, approached PLUS with an idea: create a nonprofit organization to launch a national awareness program on the plight pre-93 retirees face to ensure their needs are addressed in the 2021 CBA.

The pandemic presented an unimaginable challenge to U.S. small businesses. The Connected Commerce Council (3C) and PLUS developed a COVID-19 response strategy to help small businesses stay afloat by providing resources and opportunities for support and connection.