In the 24-hour news cycle, it is imperative to keep your finger on the pulse of the conversation both on- and offline. To that end, PLUS works diligently to provide our clients with media monitoring and social listening services tailored to their specific needs.

Media Monitoring

PLUS implements a highly effective approach to media monitoring that ensures our clients are always well- informed and equipped to make strategic decisions. Our process includes:

• Active Monitoring: While automated services are often unreliable and slow, our team uses targeted keyword lists to actively search for relevant news, ensuring the ability to quickly react to a breaking media development
• Targeted Monitoring: Our team identifies key reporters and outlets covering the issues that matter to our clients and monitors them intently
• Reporting: We routinely deliver detailed reports that summarize the traction a breaking story has received
• Monitoring Tools: The PLUS team utilizes a variety of tools to capture print, online and television coverage

PLUS’ media monitoring is equipped to meet any reporting need, whether it be crisis, real-time, daily or weekly.

Social Listening

PLUS utilizes best-in-class social monitoring tools coupled with thorough manual review to create comprehensive reports across multiple social platforms, including Twitter, Facebook, LinkedIn, Instagram and Reddit. Our process includes:

• Curating an optimized keyword list to pull in both broad and niche conversations
• Identifying key influencers, sites and authors across channels based on followers, mentions and shares
• Utilizing automated tools to analyze mentions, count impressions and track sentiment over time
• Summarizing key trends, influencer mentions and engagements
• Delivering detailed reports with customized recommendations for action

Our social listening reporting can be delivered at any frequency, ranging from weekly reports to real-time crisis monitoring.

Learn more about PLUS’ approach to social listening here.

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Related Case Studies:

COVID-19 posed a serious risk to nursing home residents. To secure necessary funding and resources to help long term care facilities combat the pandemic, AHCA/NCAL and PLUS employed an "all-of-the-above" communications strategy.

In June 2016, House Republican leadership led by Speaker Paul Ryan introduced “A Better Way,” the tax reform blueprint. One of the blueprint’s core tenets was the Border Adjustment Tax (BAT). Americans for Affordable Products (AAP) coalition was formed and served as the main voice of opposition to the BAT. A year after the BAT was introduced, our campaign claimed victory as the BAT’s most adamant sponsors declared it dead.