By PLUS Labs

In 2025, PLUS Communications went all-in on embedding artificial intelligence (AI) into our culture to give our clients another winning edge. We pride ourselves in being innovators in the public affairs arena. Our sophisticated tool kit delivered three high-profile advocacy wins for our clients this year.

• We ran an integrated advocacy campaign that helped secure the Trump Administration’s approval of a partnership between the largest steelmaker in the United States and the largest steelmaker in Japan.
• We helped secure the passage of the first nationwide school choice legislation in American history.
• We produced the advertising for a $20 million issue advocacy campaign that helped get the One Big Beautiful Bill across the finish line.

Our creative team is as hardworking as Santa’s elves and PLUS Labs is our workshop. As we toiled on these high-profile advocacy campaigns this year, we infused AI into everything we do, from creative ideation to script writing and everyday workflows.

To celebrate the holidays and our biggest advocacy wins from 2025, our creative team produced this AI-generated video. Everything from the script to the visuals in the ad was developed with AI and enhanced by the creative eye and human touch that makes PLUS a leading advertising agency in the public affairs space. With our hallmark collaborative approach and the AI wizardry of our senior motion graphics editor, Nick Gay, we’re kicking off the holidays with a bang.

From all of us at PLUS Communications, Merry Christmas and Happy New Year!

P.S. – This blog post was polished with recommendations from ChatGPT. Our first draft was graded A-. This version is an A+.

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