By PLUS Communications

Campaigns & Elections has named PLUS Communications a finalist for 30 Reed Awards. The winners will be announced on March 12 in Charleston, South Carolina.

In 2025, PLUS executed numerous high-profile, integrated advocacy campaigns that achieved our clients’ objectives. These campaigns include:

1. Helping pass the first nationwide school choice legislation in American history.
2. Providing the advertising and social media air cover to help secure passage of the Working Families Tax Cuts.
3. Running an integrated campaign that reshaped the national conversation on the proposed merger between an iconic American steel company and the largest steelmaker in Japan, ultimately resulting in the Trump Administration’s approval of the nearly $15 billion deal.
4. Developing a winning campaign that resulted in the Department of Health and Human Services taking action to rein in the direct-to-consumer advertising from the pharmaceutical companies that has been connected to drug price inflation.

These campaigns resulted in PLUS being named a finalist for “Public Affairs Firm of the Year” and “Creative Agency of the Year.”

At PLUS Communications, our team runs on innovation and hard work. In 2025, our creative team went all in on infusing AI into our creative process. Our digital team developed an innovative new product that helps us recruit self-recorded videos from activists and turn them into compelling advocacy ads. Our StoryTeller videos are up for the Reed Award for “Most Innovative Product.”

Watch some of our Reed Award finalist ads:

Here is the full list of our Reed Award finalists:

Advocacy and Public Affairs Campaigns: Public Affairs Firm of the Year

PLUS Communications

Excellence in Campaigning: Creative Agency of the Year

PLUS Communications

Excellence in Political Campaigning: Best Overall TV Program

“Passing the First Nationwide School Choice Bill” – Invest in Education Coalition

Excellence in Political Campaigning: Best Overall Direct Mail Program

“Tysons Casino Traffic – Communities First VA”

Excellence in Political Campaigning: Most Innovative Product of the Year

“StoryTeller Videos” – PLUS Communications

Overall: Best Public Affairs Campaign
“Passing the First Nationwide School Choice Bill” – Invest in Education Coalition

Overall: Best Public Affairs Campaign

“Passing the One Big Beautiful Bill” – Americans for Prosperity

Overall: Best TV Ad

“Ashley” – Invest in Education Coalition

Overall: Best Online Advertising Campaign

“Passing the First Nationwide School Choice Bill” – Invest in Education Coalition

Overall: Best Online Video – Public Affairs

“Max Profitrexil” – Campaign for Sustainable Rx Pricing

Advocacy and Public Affairs Campaigns: Best Advocacy Campaign

“Passing the First Nationwide School Choice Bill” – Invest in Education Coalition

Advocacy and Public Affairs Campaigns: Best Innovation in Advocacy

“StoryTeller Videos” – PLUS Communications

Advocacy and Public Affairs Campaigns: Best Online Video

“Max Profitrexil” – Campaign for Sustainable Rx Pricing

Advocacy and Public Affairs Campaigns: Best TV Ad

“Ashley” – Invest in Education Coalition

Advocacy and Public Affairs Campaigns: Best Advertising Campaign

“Passing the First Nationwide School Choice Bill” – PLUS Communications

Television: Best TV Ad – Public Affairs Campaign or Issue Advocacy – Economic Policy

“Good. Not Good.” – Americans for Prosperity

Television: Best TV Ad – Public Affairs Campaign or Issue Advocacy – Education

“Same Opportunity” – Invest in Education Coalition

Television: Best TV Ad – Public Affairs Campaign or Issue Advocacy

“Ashley” – Invest in Education Coalition

Television: Best TV Ad – Public Affairs Campaign or Issue Advocacy

“Same Opportunity” – Invest in Education Coalition

Television: Outstanding Copywriting in a TV Ad

“Big & Bold” – Americans for Prosperity

Digital: Advertising & Targeting: Best Online Advertising Creative

“Max Profitrexil” – Campaign for Sustainable Rx Pricing

Digital: Online Video: Best Online Video – Longer than 2 Minutes

“Built on Tax Cuts” – Americans for Prosperity

Digital: Best Online Video for Public Affairs Campaign or Issue Advocacy – Economic Policy

“Angela” – Americans for Prosperity

Digital: Best Online Video for Public Affairs Campaign or Issue Advocacy – Education

“Ashley” – Invest in Education Coalition

Digital: Best Online Video for Public Affairs Campaign or Issue Advocacy – National

“Big & Bold” – Americans for Prosperity

Digital: Best Online Video for Public Affairs Campaign or Issue Advocacy – National

“Max Profitrexil” – Campaign for Sustainable Rx Pricing

Digital: Online Video: Best Online Video for Public Affairs Campaign or Issue Advocacy – Public Health

“Max Profitrexil” – Campaign for Sustainable Rx Pricing

Digital: Most Original Online Video

“One Small Step” – Americans for Prosperity

Digital: Outstanding Copywriting in an Online Video

“Max Profitrexil” – Campaign for Sustainable Rx Pricing

Direct Mail: Best Mail Piece – Issue Advocacy or Public Affairs Campaign

“Fairfax – Braddock District” – Communities First VA

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