PLUS Communications has a strong track record for helping our health care clients navigate complex legislative, regulatory, legal and reputational issues, including mergers and acquisitions.  Our work includes federal, state and local campaigns for clients throughout the health care industry.

PLUS has an experienced team of professional storytellers with a deep understanding of the health care landscape through our work with trade associations, issue advocacy groups, providers and commercial payers.

As we face one of the most consequential public health challenges in recent times, PLUS is especially proud to be a part of the teams who are responding to this crisis – allowing the frontline caregivers to be there for patients and provide lifesaving care the communities they serve.

Examples of our recent work include:

Lowering Drug Prices

The Campaign for Sustainable Rx Pricing (CSRxP) has an ambitious goal: to lower the cost of prescriptions for all Americans. When they decided to hold pharmaceutical companies accountable for out-of-control drug prices, this broad-based coalition of physicians, nurses, hospitals, consumers, health plans, PBMs, pharmacists and businesses turned to PLUS.

The escalating price of prescription drugs has sparked a crisis of affordability for American patients. In January 2019, the U.S. Department of Health and Human Services (HHS) announced a proposed regulation called the Rebate Rule that represented the culmination of the pharmaceutical industry’s years-long strategy of blaming others for high prices.

PLUS designed and executed a sustained, comprehensive campaign – research, grassroots advocacy, online engagement and earned and paid media – that positioned CSRxP as the leading voice in opposition to this rule.

Less than six months after its introduction, the Trump Administration withdrew the “Rebate Rule” – citing the key messages from our campaign in their decision.

PLUS was recognized for this achievement with the “Best in Associations” award at the 2020 SABRE Awards!

Protecting Seniors

The COVID-19 pandemic has affected our work across all of our health care clients, but maybe none more than with the American Health Care Association and National Center for Assisted Living (AHCA/NCAL).

AHCA/NCAL represents more than 14,000 non-profit and proprietary skilled nursing centers, assisted living communities, sub-acute centers and homes for individuals with intellectual and developmental disabilities.

Following the start of the COVID-19 pandemic, PLUS worked with AHCA/NCAL to ensure that long term care providers could secure the resources they need to continue to provide our seniors with the very best care. Our full-service campaign included content development, earned media, website design, social and digital media and paid advertising.

Fortunately, providers have been able to secure funds from COVID-19 relief packages and educate the public and policymakers about their work to protect seniors from this deadly virus.

Defeating PSE-Prescription Legislation

The Consumer Healthcare Products Association (CHPA) is the national trade association representing the leading manufacturers and marketers of over-the-counter medicines and dietary supplements, including Johnson & Johnson, Bayer, Pfizer and many more.

In order to address methamphetamine abuse in certain parts of the country, legislators in several states frequently attempt to pass laws that would require a doctor’s prescription for popular, non-prescription medicines containing the decongestant pseudoephedrine (PSE).

While 90 percent of America’s meth comes from Mexico, policymakers argue that restricting the sale of these medicines will solve their state’s meth problem. However, these policies do not address methamphetamine abuse and lead to higher health care costs. Dating back to 2012, PLUS worked to provide comprehensive public relations, advertising, grassroots and grasstops advocacy, rapid response and crisis communications.

Thanks to this comprehensive approach, in more than seven years, not a single state has passed a prescription-requirement bill, while dozens of unfavorable bills have been defeated and many favorable laws passed.

Moving Forward

As we face this global health pandemic, our country’s health care industry continues to innovate and respond to new challenges.  Each day brings a new normal and requires a nimble team and a real partnership.  PLUS stands ready to help you shape the health care landscape in Washington D.C. and throughout the states.

View our full assortment of case studies here, and you can contact us today for help achieving your organization’s health care-related goals.


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