Maximizing the ROI of your advertising spend seems like a no-brainer. But in advertisers’ rush to grab maxed-out audiences’ attention, “performance marketing” can seem like another buzzword cluttering the path to results.

Below, we offer a battle-tested, demystified approach to one of the most cost-effective advertising strategies available to public affairs campaigns.

First: what is performance marketing, and why does it matter?

Performance marketing is a strategy allowing advertisers to pay only when specific actions or results occur. Instead of buying ad space upfront, we pay per click, letter, petition signer or video submission.

This cost-effective model ensures client dollars are spent intentionally over the duration of a campaign. In turn, your ads deliver maximum impact – and offer you invaluable, measurable insights to inform the rest of your campaign.

Why partner with PLUS for performance marketing?

Performance marketing is intertwined in PLUS’ political DNA. Our team has honed our comprehensive approach to performance marketing for years on the campaign trail, in state capitols and on the Hill – and we bring our results-driven, “win or lose” approach to our public affairs and corporate efforts.

Whether it’s mobilizing advocates, soliciting donations or driving engagement, we apply four key pillars of success to every campaign:

Performance Marketing Pillars of Success

Once a campaign is live, we don’t “set and forget.” Using tools like Speak4 (a cutting-edge digital advocacy tool incubated at PLUS), we continue to keep your users engaged after their first action, ensuring they click, sign and respond repeatedly throughout their life cycle as an advocate.

Prove it.

We can:

In a span of four days, we drove more than 15,000 letters and calls to members of the Texas House of Representatives, with letters making 25-times our average weekly output and 96-times our weekly output on calls.

By using peer-to-peer texting (P2P) as our primary tactic for a recent quick-turn letter campaign, we delivered more than 126,000 letters in one county, with P2P making up 91 percent of our total letter output.

Using Speak4’s frictionless Saved Advocate View feature, we leveraged existing user data to increase conversions by 820 percent.

PLUS’ tested performance marketing approach allows us to meet your audiences where they are while maximizing your advertising spend.

Ready to see results? Contact us.

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