Lawmakers are inundated. The average attention span is now eight seconds – meaning you need to find clear, undeniable ways of getting (and staying) in front of decision makers.
So, what will cut through the noise? A comprehensive, surround-sound strategy that can’t be ignored, and ensures your presence is both visible and impactful.
That’s where we come in.
With a proven track record in navigating the nation’s most high-stakes public affairs and political battles, we bring unparalleled expertise in helping you capture the attention of key decision-makers.
Meeting Decision Makers Where They Are
Getting specific with targeting. We know that the key to influencing your audience is first the people they trust. That’s why we partner with trusted data providers to reach your targets with unparalleled precision, amplifying your message in the most granular ways possible.
Industry-first streaming placements. We leverage premium connected television (CTV) inventory across channels as an efficient way to reach the people that matter most to your effort.
Going beyond traditional advertising. Podcasts present an emerging, influential platform to target decision-makers. Targeting podcasts both via digital audio inventory, but also by targeting their YouTube channels, will be another key way to reach influencers.
Influencer marketing. The affiliate marketing industry is projected to reach $40 billion by 2030. Influencer marketing leverages trusted and credible community voices to act as intermediaries to reach your target audience in a more personal way.
Integrated media.Your message isn’t limited to one device – and we make sure of that. Using a multi-channel approach, PLUS ensures you have a seamless and consistent message across platforms, amplifying your reach and impact in and out of the home.
Ready, set, infiltrate. Direct placements – such as newsletter sponsorships in trusted Washington, D.C. publications – are another way to get up-close-and-personal with decision makers on their go-to platforms. Additional tried-and-true platforms such as streaming on Hulu, YouTubeTV and Peacock bring your messaging directly to your audiences’ living rooms.
Geofencing.When in doubt, draw a digital parameter around it. Geofencing key geographies at key moments can get your ad placements right in front of the eyes of the targets that matter most to your campaign.
It’s Time to Take Control.
With PLUS’ proven expertise and strategic partnerships, we craft campaigns that meet decision makers where they are, delivering impactful, multi-channel solutions tailored to your goals.
If you’re ready to take control and cut through – contact us.
