Choosing the right calls to action. Finding new ways to engage audiences. The digital advocacy game isn’t for the faint of heart: there are many variables that impact a user’s decision to click, donate or sign up.
With extensive experience in digital grassroots advocacy, PLUS has developed a set of best practices when it comes to acquisition ads. To keep this regimen in top shape for our clients, our digital advertising team took a deeper look into one crucial factor in generating leads – creative.
See our findings below:
First, we selected Facebook acquisition campaigns that stood out in terms of design, with variants that featured contrasting colors and other marked differences. From there, we compiled a tracker that compared the following data for each ad:
Next, we identified the top-performing creative and lowest-performing creative in each campaign by comparing the number of leads generated per ad by the ad’s CPA.*
*Note: The ads below are mockups based on the creative we studied.
Based on our analysis, we found:
Want to know how our digital advertising team can put our expertise to work for you? Contact us.