PLUS Communications recently challenged employees to put their AI skills to the test in an internal innovation competition.

Hosted through PLUS Labs, the firm’s AI innovation incubator, the competition showcased three finalist projects to improve how our teams manage advertising operations, monitor media coverage, and track public hearings.

Jasmine Turner’s AdOps Command Center brings together 11 custom-built tools in one dashboard, covering media planning, ad trafficking, task management, reporting, and quality assurance. Jasmine initially built a tool to simplify routine trafficking reviews, then expanded it into a broader system designed to make PLUS’ advertising operations more efficient and consistent.

Thomas Jordan, Matt Stead, and Dani Bloching developed Coverage IQ to improve media monitoring and reporting, saving approximately 30 minutes per report. Over two weeks, the team compared AI-assisted searches with manual media pulls to evaluate the tool’s performance. Coverage IQ can also be adapted across different client accounts.

Jamie Forte developed Streamscribe to help teams monitor public hearings and quickly identify important remarks. Users can submit a hearing link to generate a live transcript, pull relevant quotes, and receive alerts when key speakers are talking. These features make it easier for teams to follow lengthy proceedings and surface comments that could matter to clients.

From streamlining operational tasks to making it easier to monitor media and public proceedings, these tools allow our teams to spend less time on manual processes and more time turning information into insight, identifying what matters for our clients, and acting on it. The result is not just greater efficiency, but more time and capacity to deliver the strategic thinking, responsiveness, and judgment our clients rely on. As AI continues to evolve, PLUS will continue to invest in exploring ways to put the technology to work while maintaining the human review, expertise, and verification that are central to our work.

Learn more about our approach to AI and innovation on the PLUS Innovation Hub.

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