By PLUS Communications

On March 12, PLUS Communications won 14 Reed Awards, including Public Affairs Firm of the Year. In 2025, our firm executed several high-profile public affairs and advertising campaigns for our clients. These campaigns included:

• Helping pass the first nationwide school choice legislation in American history.
• Providing the advertising and social media air cover to help secure passage of the Working Families Tax Cuts.
• Running an integrated campaign that reshaped the national conversation on the proposed merger between an iconic American steel company and the largest steelmaker in Japan, ultimately resulting in the Trump Administration’s approval of the nearly $15 billion deal.
• Developing a winning campaign that resulted in the Department of Health and Human Services taking action to rein in the direct-to-consumer advertising from the pharmaceutical companies that have been connected to drug price inflation.

At PLUS Communications, our winning culture is rooted in three things. Hard work, teamwork and innovation.
This year, our team won the Reed Awards for Most Innovative Product of the Year and Best Innovation in Advocacy for our StoryTeller videos. In 2025, our creative team went all-in on harnessing the power of Artificial Intelligence (AI) to strengthen our creative process and sharpen the effectiveness of our advertising. We’re driven to stay on the cutting edge of innovation in the industry. Our success at the Reed Awards reflects our deep commitment to putting in the work to be the very best public affairs firm in America.

Watch some of our 2025 Reed Award-winning ads:

Here’s the full list of 2025 Reed Award Winners:

Public Affairs Firm of the Year
PLUS Communications

Most Innovative Product of the Year
“StoryTeller Videos” – PLUS Communications

Best Innovation in Advocacy
“StoryTeller Videos” – PLUS Communications

Best Advertising Campaign
“Passing the First Nationwide School Choice Bill” – Invest in Education Coalition

Best TV Ad – Public Affairs Campaign or Issue Advocacy
“Same Opportunity” – Invest in Education Coalition

Best TV Ad – Public Affairs Campaign or Issue Advocacy – Education
“Same Opportunity” – Invest in Education Coalition

Best Advocacy TV Ad
“Ashley” – Invest in Education Coalition

Overall Best Online Video – Public Affairs
“Max Profitrexil” – Campaign for Sustainable Rx Pricing

Best Online Video for Public Affairs Campaign or Issue Advocacy – National
“Big & Bold” – Americans for Prosperity

Best Online Video for Public Affairs Campaign or Issue Advocacy – Economic Policy
“Angela” – Americans for Prosperity

Best Online Video – Longer than 2 Minutes
“Built on Tax Cuts” – Americans for Prosperity

Outstanding Copywriting in an Online Video
“Max Profitrexil” – Campaign for Sustainable Rx Pricing

Best Online Video for Public Affairs Campaign or Issue Advocacy – Public Health
“Max Profitrexil” – Campaign for Sustainable Rx Pricing

Best Online Advertising Creative
“Max Profitrexil” – Campaign for Sustainable Rx Pricing

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