By Maddy Karon

As a former campaign operative, I often get asked what research means in the public affairs arena. While research plays a critical role in campaigns, it’s equally indispensable here – because in this space, it’s not just about Election Day, it’s about equipping clients with the information they need to navigate complex environments all year long.

While some might imagine stacks of court documents and endless news results, our approach is much more dynamic. Our competitive intelligence team is quick, deeply curious and committed to delivering the kind of insights that help our clients stay ahead.

Here’s a closer look at what our team does:

• We analyze news coverage across print, online and television using some of the most advanced tools available. We’re always refining our methods and integrating new technologies, including Artificial Intelligence (AI)-driven research platforms. This allows us to find stories that others overlook – whether it’s a forgotten interview or even content that’s been deleted. If it’s out there, our team will find it.
• We examine public records at every level – federal, state and local – because details really do matter. In 2025, a person or organization’s record isn’t limited to their current location. Our team routinely tracks down court filings, bankruptcies, business records and more from across the country. Our experience with these systems means we can find what you’re looking for – quickly and efficiently.
• We map out the online and social media footprints of organizations and individuals so you don’t have to. Whether it’s a current post or something that’s been removed, our team knows how to uncover it and provide a comprehensive view.

It’s important to understand that there’s no universal solution for competitive intelligence. Each project is unique, and our approach is tailored accordingly. Sometimes, that means delivering an in-depth report; other times, it’s rapid-turnaround analysis, media monitoring, surrogate vetting or a vulnerability review. The strategy is adjusted to fit client needs and timelines.

Here’s what that can look like in practice:

• When a major corporate client was planning an expansion into the Midwest, our team provided a detailed briefing on the political landscape, media environment, key dates and local influencers. We even developed a decision-making framework to help them navigate the process confidently.
• In another case, our team supported a field partner with opposition research for a mayoral primary under a tight deadline and limited budget. The insights we provided helped them flip the seat for the first time since Reconstruction, at a pace and budget that fit a local race.

Our experience covers executive vetting, testimony prep, crisis communications, mergers and acquisitions, litigation support and competitor analysis. What ties it all together is our focus on practical, actionable research that helps our clients make informed decisions. Our goal is to provide clear, actionable information that helps clients make smarter business decisions – and make (or avoid) a headline when it matters.

So why partner with us instead of tackling research on your own?

• We know where to look – and how to spot what others might miss.
• We work quickly, but without cutting corners.
• We turn complex information into clear, usable insights.
• Our team brings energy, creativity and a collaborative spirit to every project.

You focus on your biggest goals – we’ll make sure you have the intelligence you need to move forward strategically. If you haven’t invested in competitive intelligence, you’re missing critical moves your competitors are making. Let’s talk about what we can find for you.  

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