At PLUS, we’re constantly pushing boundaries and testing the latest technologies. We pride ourselves on being at the forefront of the public affairs arena. Our recent work with Americans for Prosperity (AFP) on their One Small Step Fourth of July video is a perfect example. We used artificial intelligence (AI)-generated historical vignettes featuring our founding fathers as a creative hook and produced a great video in two days that would have taken weeks of planning and significantly more to shoot.
Generative tools like Google’s Veo 3 empower us to produce realistic, voice-driven scenes with cinematic audio and movement — all in minutes rather than weeks.
Creating powerful AI videos starts with precision prompting — and we refined ours through nearly a dozen prompt → test → edit cycles.
We break each prompt into clear components:
That structure ensures visual coherence, narrative clarity and emotional grounding. Here’s an example prompt we used for Clip 2: Virginia Resolves:
“Selfie POV: Young Burgess in a dimly lit legislative chamber. The camera zooms in on a parchment being signed, then pans up to his face. He whispers: ‘We just passed a vote — only Virginians can tax Virginians. Quiet step. Big echo.’ He rolls the parchment and glances at candlelit faces around. Subtle bench creaks and quiet gasps in background.”
It took multiple iterations to match our vision, but the results were worth it. Once we had our best AI clips, we moved into a traditional editing workflow: adding motion graphics, color correcting, transitions and audio design.
AI will revolutionize advertising and communications. At PLUS, we are committed to harnessing the power of this transformative technology to deliver high-impact results for our clients. AFP’s One Small Step is a real-world example – a campaign video that embraces AI, while deeply honoring authenticity, trust and the power of real community, which will forever be the cornerstones of effective communications.
Curious how PLUS can deploy AI for your next issue advocacy challenge or reputation campaign? Our team of storytellers is here to walk you every step of the process from storyboarding to the final edit.
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