June 26, 2025
ARLINGTON, VA — PLUS Communications, a leading public affairs, media and digital firm, today announced the addition of Luke Frans as a managing director, bringing two decades of experience in agency leadership, media analytics and federal government roles. Frans is one of 22 new hires to join PLUS across its public affairs, digital and research departments in recent months, reinforcing the firm’s capacity to deliver results for its diverse range of clients.
Before joining PLUS, Frans spent his career advising Fortune 100 companies on corporate reputation, issue advocacy and political strategy. Notably, he directed a global corporate reputation campaign for an oil & gas supermajor across the United Kingdom, Germany, Spain and Brussels. At both the state and federal levels, he has led successful strategic communications efforts on key public debates including tax reform, education reform and energy and renewables.
Frans also brings extensive experience in political consulting, having advised numerous high-profile campaigns, including 11 U.S. Senate and seven gubernatorial races. His public sector experience includes serving as deputy political director at the White House, where he advised the president, cabinet secretaries and senior staff on the political landscape, policy rollouts and personnel appointments.
“Luke’s unique combination of public and private sector expertise is a tremendous asset to our team and our clients,” said Terry Nelson, a founding and managing partner at PLUS Communications. “His deep understanding of today’s complex media environment and vast experience shaping public opinion across industries will help our firm deliver impactful wins for our clients.”
A native of Greenville, South Carolina, Frans holds a degree in Marketing Management from Bob Jones University.
About PLUS Communications
PLUS Communications is a Beltway-based consulting firm specializing in campaign management, media relations, coalition building, award-winning advertising, cutting-edge digital engagement, crisis communications, litigation support and message development. Distinguished for its campaign-style approach, the firm employs more than 200 professionals, including more than one dozen partners with unrivaled experience advising Fortune 500 companies, trade associations and non-profit organizations across a host of industries.
PLUS was acquired in September 2023 by Omnicom PR Group (OPRG), the world’s largest global network of communications and consulting agencies. In addition to its Arlington, VA headquarters, PLUS maintains regional offices in Richmond, Virginia; Austin, Texas; and Helena, Montana.
To learn more, visit PlusPR.com.
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