With the new year in full swing, we’re looking back at PLUS’ accomplishments “by the numbers” for 2024. Across our various departments of seasoned professionals – in digital, design, public affairs, research, advertising and production – our hardworking team consistently hit goals and secured wins for our clients.
Team
In addition to continuing to expand our offices across the country, in 2024, PLUS welcomed a new partner – Former Congressman Jake LaTurner – to the firm. PLUS has grown to 244 team members, and throughout the year, we were proud to announce 41 promotions across all departments and levels.
Public Affairs
At PLUS Communications, our public affairs team thrives in the ever-changing environments of Washington, D.C., state legislatures and regulatory arenas. We design and implement strategic campaigns tailored to our clients’ unique challenges, from shaping perceptions to influencing legislative outcomes. Our team leverages decades of expertise in politics and communications to distill complex issues into compelling narratives that resonate with diverse audiences. In 2024, our deliverables were wide-reaching, driving meaningful progress for our clients across a variety of industries.
Nearly 900 press releases
1,360 earned media hits
More than 270 blog posts
Dozens of legislative victories in Washington, D.C. and statehouses across the country
More than 25 public opinion research projects
Nearly 50 press conferences and events
Successfully delivered more than half a million pieces of direct mail
Research
Whether they’re synthesizing information from public records or conducting an in-depth examination of news coverage and online sources – our team builds out the actionable information needed to inform and guide our clients’ efforts. With a focus on precision, our team ensures clients have the knowledge and tools to navigate challenges and effectively seize opportunities.
More than 200 research reports
170 vetting reports
More than 8,800 media monitoring reports
Advertising & Production
Through compelling storytelling and impactful advertising, we drive measurable results for our clients. Our in-house production team consistently delivers award-winning work, earning top industry honors such as Public Affairs TV Ad of the Year, Public Affairs Digital Ad of the Year and a Campaign Excellence Award from the Association of American Political Consultants (AAPC) for Public Affairs Campaign of the Year.
Here are some highlights from 2024:
Executed 85 different shoots in 24 different states
Produced nearly 1,350 different ads
Generated more than 690 hours of footage – or about 29 days’ worth of raw video content
Covered numerous press conferences and all-day speaking events
Digital Advertising
Online advertising is a cornerstone of our approach to amplifying clients’ stories with precision and impact. Leveraging cutting-edge technologies and utilizing data-driven strategies, we achieved significant results for our clients in 2024, ensuring their messages resonated with the right audiences and drove measurable outcomes.
More than 120 clients
1,200 campaigns run
10,800 unique ads trafficked
More than 220 client-facing advertising metrics dashboards created
Design
Our design team creates unique, attention-grabbing digital ads and visuals that drive awareness and deliver impact for our clients. Recognized across the industry for their creativity and innovation, our designers consistently produce high-quality collateral. In 2024, we continued to set the standard by delivering exceptional graphic design solutions that helped our clients achieve their goals.
Nearly 570 print pages created
More than 660 PowerPoint slides created
Nearly 140 logo designs developed
More than 4,170 ad designs created
Websites
Our in-house website development team pushes boundaries to create dynamic, high-performing digital properties. In 2024, we elevated our clients’ online presence through innovative development, seamless design and tailored functionality, delivering exceptional results that set their websites apart.
45 sites built
Nearly 1,600 pages created
Email Team
Effective external communication is at the core of delivering our clients’ messages. Through targeted email campaigns and peer-to-peer(P2P) texting, we create a surround-sound effect that amplifies key messages, engages audiences and drives meaningful results.
Over 50 million text messages sent
In 2024, PLUS experienced significant growth both internally and externally, adapting to the evolving political and economic landscapes across the nation. By leveraging our expertise and proven-to-win strategies, we continued to deliver exceptional results for our clients. As we look ahead to an exciting new year, we remain committed to providing impactful solutions for our clients. Learn more about the PLUS Communications team here.