When Russia invaded Ukraine, daily life for Ukrainians traumatically changed over night. To provide information and voices to U.S. media on the latest developments from eyewitnesses on the ground across Ukraine, Ukrainian PR Army and PLUS elevated voices around the war and crisis in the country by consistently driving call to action among elected officials and government agencies for military and humanitarian aid.

COVID-19 posed a serious risk to nursing home residents. To secure necessary funding and resources to help long term care facilities combat the pandemic, AHCA/NCAL and PLUS employed an “all-of-the-above” communications strategy.

PLUS Communications worked with the Campaign for Sustainable Rx Pricing (CSRxP) — a broad-based coalition of physicians, nurses, hospitals, consumers, health plans, PBMs, pharmacists, and businesses — to counteract this industry’s powerful influence in Washington, keep the national drug pricing conversation focused on holding brand name drug companies accountable and advance bipartisan solutions to lower prescription drug prices.

The hotel industry has long recognized the critical role it plays in ending the scourge of trafficking, including by providing their employees with training to identify and report instances of human trafficking. Yet, despite this long-standing commitment, there was little public awareness about the industry’s leadership and work to train their employees in trafficking prevention.

The pandemic presented an unimaginable challenge to U.S. small businesses. The Connected Commerce Council (3C) and PLUS developed a COVID-19 response strategy to help small businesses stay afloat by providing resources and opportunities for support and connection.

As short-term-rental properties such as Airbnb skirted tax laws that hotels are held accountable to and began destroying neighborhoods by spiking rent prices, PLUS launched successful campaigns in major cities across the country to show local leaders the urgency in properly regulating short-term-rentals.

When FWD.us set out to reform Louisiana’s criminal justice system, which was previously referred to as the “prison capital of the world,” PLUS helped launch a surround sound public affairs campaign that resulted in the governor signing of 10 reform bills. Our work with FWD.us was awarded PRWeek’s “Public Affairs Campaign of the Year.”

When the Corn Refiners Association decided it was time to update their brand to better position them to achieve their strategic goals, PLUS’ team managed the entire effort: creating a new logo, website, office materials and much more.

For years, America’s biofuels industry has battled the monolithic oil industry’s attempts to block consumers from accessing environmentally friendly, homegrown biofuels. PLUS has reframed the narrative around ethanol and continues to shape policies that drive innovation and growth of biofuels.

In an attempt to battle the meth crisis, many states across the country tried to enact laws that focused on punishing honest consumers rather than criminals. These laws would severely limit consumer’s ability to access cold and allergy medicines they rely on. Over the last seven years, PLUS has successfully defeated dozens of restrictive laws and passed many favorable alternatives.